Episodes

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche.

The first few days of January brought us a slew of content buying and selling. Looks like the gold rush of content is upon us. Time for you to join the fray?

Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number.

The future is here. There are kids around the world right now building audiences and charting a new path. How about you?

Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever.

Creating a content mission statement for every one of your original content channels is not just a nice thing to do for 2021...it may just be the most important strategic activity you could do.

What if there was a day created that could make all your dreams come true? That's reset day...a one day battle against change. Difficult? Yes. Worth it? Absolutely.

Joe discusses four key strategies he's thinking about for 2021, including buying media properties, killing social media channels, focusing on the email newsletter and...investing in Bitcoin.

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way.

Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.

In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies to overcome it.

I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to make money during this economic crisis.

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study.

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? There is an answer.

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.

Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five.

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and personal life?

Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single. Time.

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.

People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent, long-form content. Do you?

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is now in a perfect place to take advantage of the disruption.

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, building one base and creating more lines of revenue.

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.

Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportunities in front of you.