Content Inc with Joe Pulizzi

Content Inc with Joe Pulizzi

The Content Inc. podcast is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content.

Every Monday you get five minutes of wisdom on how you, the content entrepreneur, can build and grow your content business into a content empire

Recent Episodes

Feb. 6, 2023

The Best Sponsorship Model for Creators (379)

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you. This episode is sponsored by Think...

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Jan. 30, 2023

How I Use ChatGPT and DALLE-2 (378)

Today I break down how I use two AI tools from OpenAI - ChatGPT and DALLE-2. How are you using these tools? I'd love to know. Please leave me a comment at . This episode is sponsored by Writing …

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Jan. 23, 2023

The Content Channel Plan in Action (377)

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary …

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Jan. 16, 2023

The Creator Model: Audience Simple, Revenue Diverse (376)

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple. For audience building, we simplify...generally one controlled channel (email) and two social channels. For revenue, we...

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Jan. 9, 2023

The End of $TILT Coin: A Tale of Rented Land (375)

Here's the full story behind why we created $TILT coin, and how its demise was due to building on rented land. If you are interested in building on Web3, this is a great case study in what NOT to do …

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Jan. 2, 2023

Infusing More of YOU into Your Content (374)

Now is the absolute best time to lean into YOU. That's right. All your quirks. All your weirdness. The way you talk. The way you write. You need to take these things and embrace them to become the content entrepreneur …

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Dec. 26, 2022

My Big Bet on LinkedIn in 2023 (373)

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months. This episode is …

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Dec. 19, 2022

Homework: Find Your Spiky Point of View (372)

The best content creators on the planet have what Maven's Wes Kao calls a "Spiky Point of View." A spiky point of view can be the one thing that separates you from all the other content clutter out there. According …

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