Episodes

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. Today’s show sponsored by Evan Kirstel the Techfluencer w/ 500K+ social media followers specializing in Enterprise Tech, B2B So…

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his business into millions.

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run.

A fascinating interview with the three key members of Teach Better. Includes the origin story, audience-building techniques, revenue strategies and strategic planning.

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. The best marketing in the world once you make it happen.

An in-depth interview with Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think. You have an opportunity to start with a tabula rasa, or clean slate, and focus on building

An indepth interview with Kristen Bor, a content entrepreneur who created one of the leading "van life" destinations at Bearfoot Theory. Find out how she started and grew a blog into a content empire.

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control.

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue.

Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and television).

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for bait, and then get caught in a trap.

An in-depth interview with Accidentally Wes Anderson founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it.

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media.

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.

Content ideas come from many ideas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.

Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at it from a content creators perspective.

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way.

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple revenue lines and diversification aren't just possible, but probable.

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places.

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess what? The big players won't do it. But you will.

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies.