Episodes

Nov. 29, 2021

Creating Your Content Training & Education Program (317)

Here's an overview of how I map out my day for my personal training and education process. What's your daily training look like?

Episode page
Nov. 21, 2021

Content Creators, DAOs, and Your Future (316)

ConstitutionDAO provides a glimpse of what's possible for content creators in the future. The token, the currency of the future, …

Episode page
Nov. 15, 2021

Build Faster with a Content Network (315)

Do you have a mission that is similar to other players in your market? Could there be a way that you could make a larger impact b…

Episode page
Nov. 8, 2021

The Community Token Business Model for Content Creators (314)

I've been struggling about where to put community tokens (creator coins or social tokens) in the content creator business model. …

Episode page
Nov. 1, 2021

Digital Property for Content Creators (313)

The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to sta…

Episode page
Oct. 25, 2021

NFT as Never Ending Ticket (312)

NFTs could be the greatest opt-in subscription for content creators since the dawn of email. NFTs could function more like NETs i…

Episode page
Oct. 18, 2021

How Content Creators Use Community Tokens (311)

For decades we've had "their" models and "mine" models. Today, because of the blockchain, we can have "our" models. It's all abou…

Episode page
Oct. 11, 2021

If You Could Do Only One Thing (310)

Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to…

Episode page
Oct. 4, 2021

10 Content Strategies for Content Entrepreneurs (309)

An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content ent…

Episode page
Sept. 27, 2021

The End of Content Competition (308)

Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the n…

Episode page
Sept. 20, 2021

Taking the Risk (307)

Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succ…

Episode page
Sept. 13, 2021

The Web 2.5 Model of Content Creation (306)

Is a new business model for content entrepreneurs upon us? Well...maybe. It may be possible that new community-first models are s…

Episode page
Sept. 6, 2021

Generating Revenue FOR Your Audience (305)

In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I t…

Episode page
Aug. 30, 2021

Finding Your Minimum Viable Audience (304)

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's …

Episode page
Aug. 22, 2021

Do Not Build Your Content House on Rented Land (303)

Have a strategy to move your rented (social) channels to things you can more control, like email newsletter, you website, an owne…

Episode page
Aug. 16, 2021

Getting Started with NFTs (302)

Content creators at big corporations and those creating content for their own businesses need to figure out NFTs...and do it quic…

Episode page
Aug. 12, 2021

Q&A with John Lee Dumas from Entrepreneurs On Fire EOF (301)

We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How he built it? What was his content tilt? …

Episode page
Aug. 9, 2021

You Must Remember This Date (300)

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this d…

Episode page
Aug. 5, 2021

Q&A with Trish Witkowski from Fold Factory (299)

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience …

Episode page
Aug. 2, 2021

Two Things We Need to Fix Now in the Content Business (298)

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are…

Episode page
July 29, 2021

Brian Clark from Unemployable and Copyblogger Q&A (297)

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his bus…

Episode page
July 26, 2021

Focus on Why before What (296)

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mi…

Episode page
July 22, 2021

Q&A with Teach Better (295)

A fascinating interview with the three key members of Teach Better. Includes the origin story, audience-building techniques, reve…

Episode page
July 19, 2021

Create a Marketing Category in 3 Steps (294)

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. The best …

Episode page