Planning/Goal-Setting Episodes

In this unscripted, straight-from-the-heart episode, Joe talks directly to creators and entrepreneurs about what really matters heading into 2026. It's not about doing more... it's about doing less but with intention. Joe calls this episode "The Creator Reset." It's about identifying what you don't want to do anymore — the habits, platforms, clients, or patterns that drain your energy or pull you off mission. Once you stop doing those things, you can finally see what truly lights you up and w...

This week, Joe shares insights from conversations at MAICON in Cleveland, where leading AI and marketing experts warned that creators have a limited window, about three years, before technology reshapes how audiences consume content. In a world where devices generate or curate content on the fly, traditional audience-building could vanish overnight. But this episode isn’t just a warning. It’s a call to action. Joe explains how independent creators can use this time to build deeper trust, stro...

This week’s Content Inc. is a little different. With the launch of my new book Burn the Playbook right around the corner, I wanted to share something I rarely talk about... the “little things” that made the biggest difference in my career. These aren’t flashy moves. They’re small, repeatable habits that paved the way for everything else: Writing down financial goals and reviewing them daily Getting on the same page with my wife from the very beginning Building community thro...

Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse’s one big goal for 2025 is to run 2025 miles. Every day, that’s the major goal. Sure, he does the things he has to for work and play, but his Misogi goal is always top of mind. 2025 was the first year I tried Jesse’s challenge. My Misogi Challenge was to focus on optimum brain health. And I have to admit…focusing ...

If I am you, and I have a job working for someone else, I’d start moving plan B to plan A right now. Build something that only you can do. That’s your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you’ll be able to make a living off of that. If you want to build IP for someone else, go do that…but why? Why not build something that leads to complete and total freedom. We talk about freedom in this country, but most of us don’t actual...

We think we need to keep reinventing the wheel. New idea. New angle. New take. But the truth is… if you’re doing it right, you’ll feel like a broken record. Repeating yourself as a creator is a necessary strategy for success. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do. Step 0: Take Inventory What do I still have? My skills. My story. My scars. Just because the list is gone doesn’t mean the asset is. This helps frame that even starting from “nothing” isn’t truly nothing. Step 1: Cry I’d spend at least a week screaming into the void. “Why me Oh Lord, why me?” Then I would get down to business. I’d remind myself: “There’s never been a better time t...

You don’t build a business alone. You can try. And for a while, it might work. But the moment things get hard—and they always do—you’ll either have people to lean on… or you’ll collapse under the weight of your own ambition. Who you surround yourself with is one of the biggest factors in whether you grow, or burn out. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get my personal newsletter today ...

We've been doing side hustles wrong since they were first invented. Most people are in a job they hate, and do a side hustle they love. Time to flip the script. Immediately. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc...

The old model was simple: work 40 years, retire, live off savings. But in today’s world, career longevity is the new retirement strategy. And that doesn’t mean grinding away at a job into your 70s. It means owning things that let you work smarter,...

Everyone has goals. I’m sure you have a few right now you are working on. But if goal setting were a skill, most Americans are failing…significantly failing. When you look at all the math, those who have goals and stick with them have NO...

I learned about SMART Goals from Brian Tracy almost 30 years ago. SMART goals are specific, measurable, actionable, relevant and time-bound. How's your goal-setting going? My methodology on . ------- Like this episode? SUBSCRIBE on , or . See...

The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans don’t do this. In this episode we break down Matthew McConaughey's Oscar award speech and see...

Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed. Well, anyone can do anything for seven minutes. Try out this seven-minute method for the next habit you want to start or stop. ------- Like this...

If I ask you, where will your business be in three years, and you don’t know the answer, odds are you will not be successful. You think, sure, write down your goal, review your goal on a regular basis, execute the goal…but all those things are...

Regardless of what happened to you in the past week, there are quite a few people in your life who are hurting right now. The decisions we make in the next few weeks to few months can change our lives and the lives of the people around us for the...

Resistance is all around us, stopping us from creating great things. But one thing can stop the resistance. It's called habit...and creating habits is actually easier than you think. Let's find out more in this episode. ----- Today's episode is...

Unfortunately, most content creators don't make it as content entrepreneurs. Sometimes it takes a different perspective and a minute to look around. And...it takes less than you think to follow the road less traveled. ------- Like this episode?...

I’m sure you are creating and distributing content everywhere. But is that the right move? Maybe your strategy should be more about no, than yes.  In this episode we dive into the research to see what is really working in content creation and...

You might be doing all the right things with your content creation...but do you have your goals in order? Let's take a page from Jim Collins and review our BHAGs. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the...

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well.

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. Today’s show sponsored by Evan Kirstel the Techfluencer w/ 500K+ social media followers specializing in Enterprise Tech, B2B Social Media Marketing and Content Creation and a fellow RALLY coin holder: $B2B. Check him out at eViRaHealth.com and give him a follow on Twitter @evankirste

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run.

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. The best marketing in the world once you make it happen.