Building A Platform Episodes

This week I’m reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode. How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency? In this episode, I break down the keys that made it possible: Consistency builds trust. Showing up week after week, no matter what. Partnership makes the journey sustainable. The right collaborator k...

Most creators are following the rules...and that’s exactly the problem. They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics. But the truly successful creators do things a bit differently. Here are six rules the top creators break...and what they do instead. They Don’t Chase Platforms—They Build Homes They Start Tiny They Monetize Early They’re Long-Term Obsessed They Create Signature Content They Treat It Like a Busi...

When you look at the most successful content creators on the planet, they generally have at least one, sometimes more, books that they published.  How important is it?  Let's discuss. ----- Today's episode is brought to you by Memberful....

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started.

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. Today’s show sponsored by Evan Kirstel the Techfluencer w/ 500K+ social media followers specializing in Enterprise Tech, B2B Social Media Marketing and Content Creation and a fellow RALLY coin holder: $B2B. Check him out at eViRaHealth.com and give him a follow on Twitter @evankirste

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places.

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispensible? If you aren't, why are you creating content in the first place?

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche.

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way.

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? There is an answer.

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.

The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.

Content Inc. with Joe Pulizzi