Episodes

A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and marketers have by understanding the market changes around aging. For more information on the longevity...

There have been a slew of AI-generated books being published on Amazon and Goodreads in the names of legitimate authors. In today's podcast, Joe breaks down a horrific example from author Jane Friedman. Simply put, Amazon might have outlived its...

I know...another podcast about exit strategies. Don't worry. This one goes through a very easy three-step process that every entrepreneur should be employing. Make this one worth your time! This episode is sponsored by Lulu.com 37% of creators...

Big news this week as we have sold The Tilt and Creator Economy Expo to our partners at Lulu. My role is changing a bit, and I'm excited to announce a new book services business that's important for content creators. Listen in for the details! This...

I spent the week listening to AI experts and marketing professionals living in the world of artificial intelligence. I have some thoughts on what we need to do. Be warned! This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this...

The majority of creators and agencies still struggle with how to display pricing information. Here are a couple of examples of good and bad pricing methods and what you need to do right now with your pricing. This episode is sponsored by Lulu.com37%...

Joe runs through four interesting insights when it comes to Twitter's new competitor (Threads). See if you agree or not. This episode is sponsored by Lulu.com37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable...

It's the middle part of the year, which makes now a great time to look at how you are going to finish the year. I think I have the perfect word for you over the next six months. Here it is. This episode is sponsored by Lulu.com37% of creators surveyed...

A very special Content Inc. episode. Number #400. In it, I share three tips for the success of this podcast and hopefully give you some insight on how to integrate podcasting into your content entrepreneur business. This episode is sponsored by...

When comedian Seth Rogen started out in comedy, he received a piece of advice that changed the course of his entire career. Fortunately, Seth learned this at a young age. So many content creators never make this change. Now is your chance to make the...

So many content creators fail to present their content as useful. At best, it comes off as information. You are not in the information business. You are in the results business. Present it as such. This episode is sponsored by Lulu.com37% of creators...

Often we are so concerned with the marketing that surrounds the thing that we don't say what the thing actually is. In this episode, we breakdown a newsletter landing page and what you need to have on it to be successful. This episode is sponsored by...

Every content entrepreneur needs to have a portion of their time dedicated to a giving, or philanthropic, nonprofit goal. Here's an example of how to think about it and make it happen. More information on The Orange Effect Foundation -...

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about when...

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit. These two professional content creators take a deep dive into what it takes to be a...

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful. In this episode I give a couple examples of when to outsource...

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt. From the research, he shares the five key findings for CE success. Fast to first dollar Plan budget and...

More talk about goals, but with a different angle. Is it possible to set the right goals, but then settle at the last minute for less than you are capable of? Here's more thinking about my marathon endeavor, and how I almost missed the entire...

Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) about where you are headed as an entrepreneur and whether you need to make a change today. This episode...

So many times we don't do the proper equations when it comes to time versus money. Time is our most valuable asset, but often we do not treat it as such. Here's a fresh reminder and a few examples for you. This episode is sponsored by Lulu.com 46% of...

A special episode with Jay Clouse, founder of Creator Science. Jay unpacks a number of issues, including: The power of your content brand Exit strategies The real meaning of consistency Advice on getting started Resources to make the content engine...

We talk about three methods: audience and content focus, platform tilting, and recombination as valid ways to break through all the content clutter out there and find an audience that knows, likes and trusts you. This episode is sponsored by Lulu.com...

Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps. Here's two ways to look at your content creation failure that, hopefully, will make you joyous...

Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The second talks about the most important skill for content entrepreneurs - patience. The third is a pro-tip...