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Episodes

Feb. 27, 2023

Turning Your Passion into a Content Business (382)

I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this episode, we break down Jay Baer's new tequila content business and how he succeeded around his passion....

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Feb. 20, 2023

Patience and Hadestown (381)

It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019. This is a lesson that content entrepreneurs need to hear. This episode...

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Feb. 13, 2023

Why You Need to Edit like Lizzo (380)

For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decisions, and so should you. This episode is sponsored by Lulu.com Think about the most respected and...

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Feb. 6, 2023

The Best Sponsorship Model for Creators (379)

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you. This episode is sponsored by Lulu.com Think...

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Jan. 30, 2023

How I Use ChatGPT and DALLE-2 (378)

Today I break down how I use two AI tools from OpenAI - ChatGPT and DALLE-2. How are you using these tools? I'd love to know. Please leave me a comment at . This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for...

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Jan. 23, 2023

The Content Channel Plan in Action (377)

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary content type •...

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Jan. 16, 2023

The Creator Model: Audience Simple, Revenue Diverse (376)

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple. For audience building, we simplify...generally one controlled channel (email) and two social channels. For revenue, we...

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Jan. 9, 2023

The End of $TILT Coin: A Tale of Rented Land (375)

Here's the full story behind why we created $TILT coin, and how its demise was due to building on rented land. If you are interested in building on Web3, this is a great case study in what NOT to do with your Web3 token project. This episode is...

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Jan. 2, 2023

Infusing More of YOU into Your Content (374)

Now is the absolute best time to lean into YOU. That's right. All your quirks. All your weirdness. The way you talk. The way you write. You need to take these things and embrace them to become the content entrepreneur you truly know you can be. This...

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Dec. 26, 2022

My Big Bet on LinkedIn in 2023 (373)

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months. This episode is sponsored by...

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Dec. 19, 2022

Homework: Find Your Spiky Point of View (372)

The best content creators on the planet have what Maven's Wes Kao calls a "Spiky Point of View." A spiky point of view can be the one thing that separates you from all the other content clutter out there. According to Wes: A spiky point of view can...

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Dec. 14, 2022

The 10k Creator (Bonus Episode) - Answering Your Questions

A special "live" episode of the 10k Creator show with Daren and Joe. In this episode, we run through the first season of 10k Creator and talk content and legal, getting started, major learnings, what to do and what not to do with your content creation...

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Dec. 12, 2022

3 Tips to Driving Sponsorship Revenue for Content Creators (371)

Sponsorships and ads may be low-hanging fruit for content creators, but it's definitely not easy. Here are three tips to get you started, including time expectations, list creation and email deployment practices. This episode is sponsored by Ecamm....

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Dec. 5, 2022

Year-End Assignment: Who's Your Who? (370)

The Content Inc. model only works if we are consistently helping other people. But who is your "other people"? Now is the time to evaluate the specific audience you are trying to help so that you can truly develop a successful content business. I...

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Nov. 30, 2022

The 10k Creator (Episode 10) - The Season One Big Finale

Joe is back for the final episode of The 10k Creator! In this episode Joe shares his biggest takeaways from the four guest episodes, and Daren gives an update on his business and how it’s grown over the last two months. Specifically they discuss...

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Nov. 28, 2022

Why Your Newsletter Is THE Most Important Asset (369)

It seems every social platform is going through significant change...Twitter, TikTok, Facebook, Instagram and more. Content creators need to treat this moment like media professionals have for the last 20 years: a focus on email. Now more than ever,...

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Nov. 23, 2022

The 10k Creator (Episode 9) w/ Brian Clark - Creating a Seven-Figure …

Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He’s a pioneer in content marketing, having built up multiple businesses to six, seven, and even eight-figures in revenue. In this episode, Brian...

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Nov. 21, 2022

Thinking about Selling Your Content Business? Do These Four Things No…

Whether you are thinking about "ever" selling your content business, or you want to create the most valuable business asset possible, there are four critical things you need to start implementing now. Special thanks to Lexi Grant from for her four...

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Nov. 16, 2022

The 10k Creator (Episode 8) w/ Lexi Grant - Content, Monetization & D…

Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content businesses and is here to teach Daren her approach to building those businesses. In the episode they discuss...

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Nov. 14, 2022

How Do I Get More Speaking Gigs? [Five Steps] (367)

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame. ------- Like...

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Nov. 9, 2022

The 10k Creator (Episode 7) w/Daphne Gomez - Grow Community and Reven…

In our second guest expert episode, we welcome Daphne Gomez to the show. Daphne runs Teacher Career Coach, a resource for teachers who may be looking to leave the classroom and use their skills to pursue other opportunities. In this episode, Daphne...

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Nov. 7, 2022

Creating Your Last Piece of Content [WW Disney Do?] (366)

An amazing reminder of how content, art and commerce come together into something beautiful...or not. Here are some lessons from Disney on building content brands, and a small dis against Seth Godin. ------- Like this episode? SUBSCRIBE on , or . ...

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Nov. 2, 2022

The 10k Creator (Episode 6) w/Jay Clouse - The Content Creator Path t…

In this episode of The 10k Creator, we have our first guest expert, Jay Clouse, the founder of Creator Science and host of the popular Creative Elements podcast. Jay and Daren discuss the strategies that creators can use to grow their revenue at their...

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Oct. 31, 2022

If TikTok Is Banned What Should Content Creators Do? (365)

With US and Chinese tensions continuing to rise, does that mean TikTok could ultimately be banned in the United States? I believe the answer is yes. Content creators need to come up with a strategy now around how to move off this "rented land" into...

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