May 17, 2021

Why Content Inc. Business Models Crush Product Led Models (278)

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple revenue lines and diversification aren't just possible, but probable.

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May 10, 2021

Why Killing Your Content Marketing Makes the Most Sense (277)

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places.

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May 3, 2021

A Content Partnership Example that Can't Lose (276)

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess what? The big players won't do it. But you will.

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April 26, 2021

The Real Reason David Beat Goliath (275)

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies.

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April 19, 2021

Content Entrepreneurs Must Diversify Revenue...Now (274)

Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can Tim Urban from Wait But Why. But the creator middle class needs to diversify to survive. If that's …

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April 12, 2021

6 Incredible Exit Strategies from Content Creators (273)

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepreneurs that will help you create your own exit plan.

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April 5, 2021

The Rise of the Content Entrepreneur (272)

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrepreneurship today are content entrepreneurs.

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March 29, 2021

Are Creator Coins a Thing for Content Entrepreneurs? (271)

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future for content creators.

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March 22, 2021

Run Away from Facebook's Content Creator Program (270)

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It's very seductive. Don't be fooled.

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March 15, 2021

Are You Indispensable? (269)

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispensible? If you aren't, why are you creating content in the first place?

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March 8, 2021

How to Create a Competitive Advantage with Your Tilt (268)

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model.

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March 1, 2021

No, You Don't Own Your Facebook Group (267)

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?

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Feb. 22, 2021

The Future: NFTs and Content Entrepreneurs (266)

NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to understand more about NFTs (non-fungible tokens).

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Feb. 14, 2021

Making a Very Important List (265)

My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some important decisions...and everything changed for the better.

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Feb. 8, 2021

The Secret of Jeff Bezos (264)

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.

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Feb. 1, 2021

Do What You Say You Are Going to Do (263)

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date.

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Jan. 25, 2021

Managing Content Burnout (262)

So many content creators can't get off the content treadmill. It's tough, but there is a way out. Just plan for it.

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Jan. 18, 2021

Do Less, Intensely (261)

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche.

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Jan. 11, 2021

Getting In on the Content Acquisition Land Grab (260)

The first few days of January brought us a slew of content buying and selling. Looks like the gold rush of content is upon us. Time for you to join the fray?

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Jan. 4, 2021

Make Sure Your 2021 Goals Include Numbers (259)

Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number.

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Dec. 28, 2020

You Have Something to Say...So Say It (258)

The future is here. There are kids around the world right now building audiences and charting a new path. How about you?

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Dec. 21, 2020

257: 9 Success Strategies for 2021

Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever.

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Dec. 14, 2020

256: Do this One Thing to Prepare for Next Year

Creating a content mission statement for every one of your original content channels is not just a nice thing to do for 2021...it may just be the most important strategic activity you could do.

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Dec. 7, 2020

255: Reset Day

What if there was a day created that could make all your dreams come true? That's reset day...a one day battle against change. Difficult? Yes. Worth it? Absolutely.

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