Episodes

In this episode of The 10k Creator, we’ve caught up to the current phase of Daren’s content business, Craftsman Creative. We get a unique look into the “state of the union”, where he’s at with his audience growth and his monthly...

I have this friend who seems to be failing. Why? He's not limiting himself in two different ways...and he's making the two biggest mistakes that content entrepreneurs make. If you limit yourself, opportunities will open before your eyes. But YOU have...

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business. On the...

The majority of content creators fall into the average category. Not because they can't be great, but because their focus is holding them back. If you want to be the leading informational expert in your niche, you are going to have to stop doing many...

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money. They talk about the importance of selecting a platform, why you need to create a...

Publishing a book every two years has probably been the best strategy for developing my professional success. But it's not easy. If you are considering writing and publishing a book, there are three things to consider before you get started. I talk...

In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur. At the zero to 500 subscriber level, we need to focus on setting up your email conversions properly, with a mission that makes...

TILT coin is now over a year and a half old. We've learned a lot from the program. In this episode, Joe goes over how to get started, the different technology options, how best to set up the program, and, if you want revenue, why it's not the right...

In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and beyond....

You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right now for content creators and podcasting. And, as always, thanks for your support and patience. Show is...

Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quarterly tent-pole content projects and how they can take your content business to the next level. Plus,...

Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for making this happen and get a book out in 9 months. Then your 3-legged publishing strategy will be complete. Show is...

Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business. When times get desperate, it's time for desperation revenue. In this episode we'll talk about a fairly simple strategy that will buy you...

While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true content assets is through (drum roll) email. Are you building content assets or building audiences...

In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling to another company. If this is you, now is the time to make changes to your brand. ------- Like this...

Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator never gets a break? Content burnout is a thing. All creators go through it. How can we stop it? Well,...

Interested to know how much your content creator business is worth? Much of it is actually under your control. Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple...

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend. Having no control over content distribution and no direct line to paying customers is a scary and...

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by...

The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to the thing that...

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package. And the...

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too? Here's a simple plan to help you decide...

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard questions...

Most content creators/content entrepreneurs never plan for an exit...it just happens to them. Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers. Here's a simple...