The Content Channel Plan in Action (377)
This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary content type •...
This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including:
• The channel
• The persona
• The content goal
• The primary content type
• The structure
• The tone
• Channel integration
• The desired action
• The editorial plan
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