Episodes

June 14, 2021

Zig When Everyone Else is Zagging (284)

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Ti…

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June 10, 2021

Ann Handley and Total ANNARCHY (283)

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She det…

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June 7, 2021

Need Content Ideas? Here's 10 Strategies (282)

Content ideas come from many ideas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will kee…

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June 3, 2021

Michael Stelzner from Social Media Examiner (281)

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first…

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May 31, 2021

3 Questions Content Entrepreneurs Need to Ask (280)

Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at it …

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May 24, 2021

One Sure Way to Cut through the Clutter (279)

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an e…

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May 17, 2021

Why Content Inc. Business Models Crush Product Led Models (278)

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. app…

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May 10, 2021

Why Killing Your Content Marketing Makes the Most Sense (277)

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. Th…

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May 3, 2021

A Content Partnership Example that Can't Lose (276)

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something a…

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April 26, 2021

The Real Reason David Beat Goliath (275)

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same …

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April 19, 2021

Content Entrepreneurs Must Diversify Revenue...Now (274)

Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can …

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April 12, 2021

6 Incredible Exit Strategies from Content Creators (273)

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creator…

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April 5, 2021

The Rise of the Content Entrepreneur (272)

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrep…

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March 29, 2021

Are Creator Coins a Thing for Content Entrepreneurs? (271)

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future fo…

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March 22, 2021

Run Away from Facebook's Content Creator Program (270)

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It'…

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March 15, 2021

Are You Indispensable? (269)

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispens…

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March 8, 2021

How to Create a Competitive Advantage with Your Tilt (268)

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never cr…

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March 1, 2021

No, You Don't Own Your Facebook Group (267)

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?

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Feb. 22, 2021

The Future: NFTs and Content Entrepreneurs (266)

NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to unders…

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Feb. 14, 2021

Making a Very Important List (265)

My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some importan…

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Feb. 8, 2021

The Secret of Jeff Bezos (264)

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entreprene…

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Feb. 1, 2021

Do What You Say You Are Going to Do (263)

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date.

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Jan. 25, 2021

Managing Content Burnout (262)

So many content creators can't get off the content treadmill. It's tough, but there is a way out. Just plan for it.

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Jan. 18, 2021

Do Less, Intensely (261)

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading ex…

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