Episodes
234: Joe's First Big Opportunity - The Media Selloff Begins
Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.
233: The Three Keys to a Great Content Marketing Mission
Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.
232: Out of Original Ideas? Try Recombination
Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.
231: 3 Simple Steps to Success that Nobody Does
The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful p…
230: Do Your Part to Kill Advertising
Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.
229: Why Can't You Pull the Goalie?
Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goal…
228: Game Theory and the Million-Dollar Sweet Spot
Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.
227: Dabbling Need Not Apply
The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.
226: The Power of Answering Customer Questions (with River Pools)
River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering custo…
225: Audience-Building Tips from Queen
Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.
224: Playing a Different Game
Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur.
223: How I Almost Quit Our Non-Profit Foundation
When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effec…
222: You Should Be Like the Chicken Whisperer
Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.
221: Consistency and The Hook (is all you need)
Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years.
219: A Detailed Content Purchasing Strategy (clip from The Will to Di…
Content Inc. with Joe Pulizzi
218: Content Marketing Success Comes from These Seven Traits
Content Inc. with Joe Pulizzi