Episodes

Often we are so concerned with the marketing that surrounds the thing that we don't say what the thing actually is. In this episode, we breakdown a newsletter landing page and what you need to have on it to be successful. This episode is sponsored by...

Every content entrepreneur needs to have a portion of their time dedicated to a giving, or philanthropic, nonprofit goal. Here's an example of how to think about it and make it happen. More information on The Orange Effect Foundation -...

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about when...

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit. These two professional content creators take a deep dive into what it takes to be a...

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful. In this episode I give a couple examples of when to outsource...

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt. From the research, he shares the five key findings for CE success. Fast to first dollar Plan budget and...

More talk about goals, but with a different angle. Is it possible to set the right goals, but then settle at the last minute for less than you are capable of? Here's more thinking about my marathon endeavor, and how I almost missed the entire...

Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) about where you are headed as an entrepreneur and whether you need to make a change today. This episode...

So many times we don't do the proper equations when it comes to time versus money. Time is our most valuable asset, but often we do not treat it as such. Here's a fresh reminder and a few examples for you. This episode is sponsored by Lulu.com 46% of...

A special episode with Jay Clouse, founder of Creator Science. Jay unpacks a number of issues, including: The power of your content brand Exit strategies The real meaning of consistency Advice on getting started Resources to make the content engine...

We talk about three methods: audience and content focus, platform tilting, and recombination as valid ways to break through all the content clutter out there and find an audience that knows, likes and trusts you. This episode is sponsored by Lulu.com...

Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps. Here's two ways to look at your content creation failure that, hopefully, will make you joyous...

Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The second talks about the most important skill for content entrepreneurs - patience. The third is a pro-tip...

Sometimes we forget why we do the things we do as content creators and content entrepreneurs. In this episode, Joe takes a page from the movie "Vision Quest" as a peptalk for those content creators who need to hear this the most.  This episode is...

Over my 15+ years as a content entrepreneur, there have been five critical strategies I've employed that have made my journey a success. They include. A Book Speaking Research An Email Focus The Hit List I go through each one in detail in this...

I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this episode, we break down Jay Baer's new tequila content business and how he succeeded around his passion....

It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019. This is a lesson that content entrepreneurs need to hear. This episode...

For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decisions, and so should you. This episode is sponsored by Lulu.com Think about the most respected and...

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you. This episode is sponsored by Lulu.com Think...

Today I break down how I use two AI tools from OpenAI - ChatGPT and DALLE-2. How are you using these tools? I'd love to know. Please leave me a comment at . This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for...

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary content type •...

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple. For audience building, we simplify...generally one controlled channel (email) and two social channels. For revenue, we...

Here's the full story behind why we created $TILT coin, and how its demise was due to building on rented land. If you are interested in building on Web3, this is a great case study in what NOT to do with your Web3 token project. This episode is...

Now is the absolute best time to lean into YOU. That's right. All your quirks. All your weirdness. The way you talk. The way you write. You need to take these things and embrace them to become the content entrepreneur you truly know you can be. This...