Episodes

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Ti…

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She det…

Content ideas come from many ideas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will kee…

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first…

Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at it …

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an e…

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. app…

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. Th…

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something a…

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same …

Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can …

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creator…

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrep…

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future fo…

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It'…

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispens…

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never cr…

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?

NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to unders…

My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some importan…

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entreprene…

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date.

So many content creators can't get off the content treadmill. It's tough, but there is a way out. Just plan for it.

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading ex…