Episodes

Nov. 9, 2020

251: Two Key Creativity Strategies from John Cleese

In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies…

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Nov. 2, 2020

250: You Need to Go All-In with Website Investing

I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to m…

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Oct. 26, 2020

249: Finding Your Sweet Spot (A Case Study Featuring Teach Better)

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their c…

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Oct. 19, 2020

248 - $5 Million Dollar Valuation. How Long Does It Take with Content?

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-milli…

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Oct. 12, 2020

247: You Need an Exit Strategy ... Pronto

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.

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Oct. 5, 2020

246: 5 Ways to Better Storytelling

Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five.

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Sept. 28, 2020

245: Hope Is Not a Strategy

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and person…

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Sept. 21, 2020

244: Create Content Consistently, Or Don't Do It At All

Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single.…

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Sept. 14, 2020

243: Diversify Content Like Disney

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.

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Sept. 7, 2020

242: The Return of Long-Form Content

People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent…

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Aug. 31, 2020

241: Content Marketing's Next Revolution? Higher Ed

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is …

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Aug. 24, 2020

240: Five Content Marketing Strategies You Must Implement Now

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the…

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Aug. 19, 2020

239: How to Measure Trust Using Content

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.

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Aug. 17, 2020

238: 4 Content & Marketing Examples to Motivate You

Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportu…

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Aug. 12, 2020

237: Creating a Time Journal Will Change Your Life

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out whic…

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Aug. 10, 2020

236: 15 Critical Business Strategies to Implement Now

One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change yo…

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Aug. 5, 2020

235: Joe's Second Big Opportunity - The Rich Get Richer

With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over …

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Aug. 3, 2020

234: Joe's First Big Opportunity - The Media Selloff Begins

Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.

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July 29, 2020

233: The Three Keys to a Great Content Marketing Mission

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.

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July 27, 2020

232: Out of Original Ideas? Try Recombination

Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.

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July 22, 2020

231: 3 Simple Steps to Success that Nobody Does

The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful p…

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July 20, 2020

230: Do Your Part to Kill Advertising

Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.

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July 15, 2020

229: Why Can't You Pull the Goalie?

Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goal…

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July 13, 2020

228: Game Theory and the Million-Dollar Sweet Spot

Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.

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