Episodes

Aug. 3, 2020

234: Joe's First Big Opportunity - The Media Selloff Begins

Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.

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July 29, 2020

233: The Three Keys to a Great Content Marketing Mission

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.

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July 27, 2020

232: Out of Original Ideas? Try Recombination

Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.

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July 22, 2020

231: 3 Simple Steps to Success that Nobody Does

The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful p…

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July 20, 2020

230: Do Your Part to Kill Advertising

Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.

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July 15, 2020

229: Why Can't You Pull the Goalie?

Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goal…

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July 13, 2020

228: Game Theory and the Million-Dollar Sweet Spot

Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.

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July 8, 2020

227: Dabbling Need Not Apply

The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.

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July 6, 2020

226: The Power of Answering Customer Questions (with River Pools)

River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering custo…

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July 1, 2020

225: Audience-Building Tips from Queen

Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.

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June 29, 2020

224: Playing a Different Game

Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur.

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June 24, 2020

223: How I Almost Quit Our Non-Profit Foundation

When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effec…

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June 22, 2020

222: You Should Be Like the Chicken Whisperer

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.

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June 17, 2020

221: Consistency and The Hook (is all you need)

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years.

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June 15, 2020

220: How George Lucas Outsmarted Hollywood

Content Inc. with Joe Pulizzi

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June 3, 2020

217: You Need a Subscriber Plan Stat!

Content Inc. with Joe Pulizzi

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