Case Studies Episodes

This week I’m reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode. How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency? In this episode, I break down the keys that made it possible: Consistency builds trust. Showing up week after week, no matter what. Partnership makes the journey sustainable. The right collaborator k...

A very special episode of Content Inc. - #500. In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020. Joe goes into detail about two key issues: Four key thoughts from the previous 499 episodes. What went right and what went wrong. Four additional areas about content creation that changed Joe's thinking. This is an important listen for any podcaster or content creator. You don't want to miss this very special epi...

For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about. Simply put, the Voice of America has been one of the greatest marketing...

The original "three legs of the stool" for publishing was online, in print and in-person. For today's content creator it's still three legs, but they've changed. Here's a great example of Mel Robbins and her "three legs" content creation strategy: a...

More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them for a part. And the same goes for you and your career. If you are working for someone else, you need...

Have you taken the time to go back and think about why you started the thing you are doing now? If not, or at least you haven’t for a while, this episode might help. Maybe John Lennon can show us how. ------- Like this episode? SUBSCRIBE on , or...

You can have the best product in the world, but if it's wrapped in horrible content or worse yet, nothing memorable, what's the point?  My friend and I toured Graceland, the home of the King, and learned an incredibly valuable lesson. ------- ...

NSYNC's "Bye Bye Bye" is blowing up the Top 100 charts again...and this after 25 years. You might not think so, but their little content play with Deadpool and Wolverine can work for you too. ------- Like this episode? SUBSCRIBE on , or . See all...

Writing a crime novel was the most challenging creative and content event of my career. In this special episode, True Crime Reporter's Robert Riggs interviews me about my writing process for "The Will to Die" and how it was different from business...

There are three key strategies you need to employ if you want a successful book launch, and each one happens WAY before you ever publish the book itself. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and...

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video.

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his business into millions.

A fascinating interview with the three key members of Teach Better. Includes the origin story, audience-building techniques, revenue strategies and strategic planning.

An in-depth interview with Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.

An indepth interview with Kristen Bor, a content entrepreneur who created one of the leading "van life" destinations at Bearfoot Theory. Find out how she started and grew a blog into a content empire.

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue.

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.

An in-depth interview with Accidentally Wes Anderson founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it.

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.