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Episodes

Feb. 5, 2024

My 8 Best Decisions Ever (432)

Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include: Set Goals. Create Habits. Get a Roth IRA Get a 529 Account Call Your Boss Hire a Scheduling Manager Spend Time with Your Kids Separately...

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Jan. 29, 2024

Content Entrepreneurs Are Not Creating Art (431)

The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience. This is...

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Jan. 22, 2024

To Succeed, Don't Hold Back (430)

Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well. ------- Like this episode? SUBSCRIBE...

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Jan. 15, 2024

6 Ways to Rethink Your Content Business (429)

An extended podcast covering six key ways you can take your content business to the next level. These include: Rethinking your exit strategy Taking your content tilt seriously Are you a creator or a media business? The focus on email Your base plus...

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Jan. 8, 2024

The ONE Key to Great Content Creation (428)

If you had just one year to live, how would you change your content creation business? This episode could change your life and career. I hope it does. Links: ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . ...

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Jan. 1, 2024

2024 Content Predictions [Special Episode] (427)

A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and...

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Dec. 25, 2023

Success in 2024 [Do These Nine Things] (426)

Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities. 1. Decide On Your Goals I’ve talked many times on this podcast about . It works. It also gets your priorities straight and helps you FOCUS. 2....

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Dec. 18, 2023

The Why Exercise (425)

Do you know why you are doing all the things you are doing? Most content entrepreneurs don't. Take a few minutes and do this quick exercise. It will change your stars. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most...

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Dec. 11, 2023

Four Critical Questions that Drive Your Content Business (424)

Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference. What is your content's purpose? Who is your specific audience? Are you taking your headlines seriously? Is there money to support your...

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Dec. 4, 2023

The TLDR on the OpenAI Soap Opera (423)

Here's everything you need to know about what happened at OpenAI in less than five minutes. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a...

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Nov. 27, 2023

Finding the Money to Support Your Content Business (422)

Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way. In this episode I give a few examples of unique ways to fund your content business. ------ This episode...

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Nov. 20, 2023

Your Content Must Be Different. Here's How. (421)

The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter. Today we talk about two things you can do...

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Nov. 13, 2023

Critical Content Productivity Tips (420)

Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that impacted me the most. Show links: This episode is sponsored by Lulu.comBooks are among the top 3...

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Nov. 6, 2023

Should You Change Your Brand Name? (419)

Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back. It's time to make a change. Here's my story about making two big name changes....

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Oct. 30, 2023

5 Website Fixes to Make Today (418)

I just refreshed my entire website and made five important changes. Here they are! One, make it personal. Have the copy come from you, not the third person. Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that....

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Oct. 23, 2023

John Mulaney vs. Louis CK: Choose Your Content Business Model (417)

John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the differences between them and how YOU (the content entrepreneur) need to choose which one you want in order to...

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Oct. 16, 2023

The No-Click Social Media Strategy (416)

Website traffic from social media sites has fallen off a click for most media, brand and creator sites. Can we even use social media to help our business anymore? The answer is a big-fat maybe...but only if we adhere to the "no-click" social media...

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Oct. 9, 2023

The AI Consulting Freeze + 3 Creator Trends (415)

Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move to in-person events, the AI-spending freeze in consulting, an overall spending indicator (student...

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Oct. 2, 2023

How to Quit Your Job and Start a Content Business (414)

Here's everything you need to know to quit your current corporate position and start a content business. My wife and I (and an amazing group of people) started Content Marketing World in 2011. This is the first year the event is not in Cleveland....

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Sept. 25, 2023

How to Build Your Content Marketing Empire [Special Episode] with Lou…

If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." In this episode, Joe and...

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Sept. 18, 2023

Why You Need to Buy Direct (412)

The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience. So, no asset. No data. Creators need to change this, but they cannot do it by themselves. We need...

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Sept. 11, 2023

I Wish I Knew These Five Things Before Starting a Content Business (4…

I started my first business in 2007. I squandered about two years time because I didn't understand these concepts. Here are five distinct ways you can grow your content business (that I wish I knew then). This episode is sponsored by Lulu.com If...

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Sept. 4, 2023

Content Creator Survival Tips (410)

This week, Joe answers a listener question about how to survive with your content creator business when your audience is still very, very small. Hint: There isn't just one way. Here are a number of survival tips that will help. This episode is...

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Aug. 28, 2023

The Content Opportunity in Aging: Interview with Brian Clark (409)

A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and marketers have by understanding the market changes around aging. For more information on the longevity...

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