Episodes

Nov. 16, 2020

252: Resist the Urge to Cut and Hold On

Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.

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Nov. 9, 2020

251: Two Key Creativity Strategies from John Cleese

In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies…

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Nov. 2, 2020

250: You Need to Go All-In with Website Investing

I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to m…

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Oct. 26, 2020

249: Finding Your Sweet Spot (A Case Study Featuring Teach Better)

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their c…

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Oct. 19, 2020

248 - $5 Million Dollar Valuation. How Long Does It Take with Content?

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-milli…

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Oct. 12, 2020

247: You Need an Exit Strategy ... Pronto

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.

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Oct. 5, 2020

246: 5 Ways to Better Storytelling

Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five.

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Sept. 28, 2020

245: Hope Is Not a Strategy

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and person…

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Sept. 21, 2020

244: Create Content Consistently, Or Don't Do It At All

Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single.…

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Sept. 14, 2020

243: Diversify Content Like Disney

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.

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Sept. 7, 2020

242: The Return of Long-Form Content

People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent…

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Aug. 31, 2020

241: Content Marketing's Next Revolution? Higher Ed

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is …

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Aug. 24, 2020

240: Five Content Marketing Strategies You Must Implement Now

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the…

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Aug. 19, 2020

239: How to Measure Trust Using Content

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.

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Aug. 17, 2020

238: 4 Content & Marketing Examples to Motivate You

Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportu…

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Aug. 12, 2020

237: Creating a Time Journal Will Change Your Life

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out whic…

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Aug. 10, 2020

236: 15 Critical Business Strategies to Implement Now

One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change yo…

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Aug. 5, 2020

235: Joe's Second Big Opportunity - The Rich Get Richer

With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over …

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