Episodes

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amaz…

Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.

In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies…

I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to m…

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their c…

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-milli…

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.

Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five.

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and person…

Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single.…

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.

People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent…

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is …

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the…

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.

Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportu…

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out whic…

One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change yo…

With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over …

Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.

Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.

The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful p…

Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.