Episodes
252: Resist the Urge to Cut and Hold On
Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.
251: Two Key Creativity Strategies from John Cleese
In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies…
250: You Need to Go All-In with Website Investing
I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to m…
249: Finding Your Sweet Spot (A Case Study Featuring Teach Better)
Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their c…
248 - $5 Million Dollar Valuation. How Long Does It Take with Content?
After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-milli…
247: You Need an Exit Strategy ... Pronto
The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.
246: 5 Ways to Better Storytelling
Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five.
245: Hope Is Not a Strategy
I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and person…
244: Create Content Consistently, Or Don't Do It At All
Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single.…
243: Diversify Content Like Disney
Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.
242: The Return of Long-Form Content
People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent…
241: Content Marketing's Next Revolution? Higher Ed
The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is …
240: Five Content Marketing Strategies You Must Implement Now
Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the…
239: How to Measure Trust Using Content
Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.
238: 4 Content & Marketing Examples to Motivate You
Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportu…
237: Creating a Time Journal Will Change Your Life
Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out whic…
236: 15 Critical Business Strategies to Implement Now
One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change yo…
235: Joe's Second Big Opportunity - The Rich Get Richer
With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over …