July 18, 2022

Selling Sponsorships? Be Sure to Ask this One Question (350)

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package. And …

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July 11, 2022

A Simple Plan for Updating Old Content (349)

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too? Here's a simple plan to help you …

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July 4, 2022

Why It's Risky Not Working for Yourself (348)

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard …

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June 27, 2022

An Exit Strategy for Content Creators (347)

Most content creators/content entrepreneurs never plan for an exit...it just happens to them. Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers. Here's a simple...

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June 20, 2022

Time to Trim the Fat (346)

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work. ------- …

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June 13, 2022

Retreat, Halt or Advance (345)

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance? Two outcomes are certain. One is not. There is only one answer. ------- Like this …

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June 6, 2022

Creating a "Fans First" Signup Process (344)

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how. ------- Like this episode? SUBSCRIBE on …

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May 30, 2022

This Recession Not All Bad for Content Creators (343)

Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity. I'll break down three ways to take advantage of this impending recession...specifically for content creators and content...

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May 23, 2022

Execution, Not Ideas (342)

Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution. Are your ideas getting in the way of your execution? ------- Like this episode? SUBSCRIBE on , or . …

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May 16, 2022

This Event NFT Is a Home Run (341)

After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly imagined. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the …

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May 9, 2022

Who Will Buy Your Company? (340)

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit? Here is a very simple strategy to make sure, when and if you are ready to sell, you are …

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May 2, 2022

15 Critical Success Tips for Startups (339)

A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy! ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . Get more on …

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April 25, 2022

Your Pivot to Advertising (338)

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising. Yes...I said it. ------- …

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April 18, 2022

What If You Stopped Publishing? (337)

If you stopped publishing your content, would your customers/audience/community miss it? Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true. Join me at May 2-4, 2022 in Phoenix, Arizona....

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April 11, 2022

Why You Need to Risk More as a Content Entrepreneur (336)

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk. Many times content entrepreneurs fail because, when the …

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April 4, 2022

You - The Content Entrepreneur (335)

I'm recommiting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur. If you're down and broken and don't see the path forward with your content business, this is the episode …

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March 28, 2022

Your Web3 Business Model. Start here. (334)

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes …

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March 21, 2022

Creators: Is Your Audience Buying Power the Problem? (333)

Sometimes a content creator can do all the right things and still not be successful. In many cases, this has to do with the buying power of the audience itself. Right now is the time to take a hard look …

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March 14, 2022

Don't Do What Disney Just Did (332)

Disney just announced the launch of a brand new product that has nothing to do with helping the customer. I know...this rarely happens with Disney...but alas. The next time you launch a new product, make sure your first thought is …

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March 7, 2022

Try Changing the Marketing Conversation (331)

Are you always fighting your marketing battles with more features and more benefits? Maybe there is a better way. Try actually changing the conversation. I talk about two cases studies here that will alter your perspective. ------- Like this episode?...

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Feb. 28, 2022

The Buy Before Build Exercise (330)

Almost no content creators do this exercise when everyone should. This exercise is important even if you are never thinking about purchasing an outside content property. The opportunities are endless. ------- Like this episode? SUBSCRIBE on , or . ...

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Feb. 21, 2022

What Content Creators Can Learn from the Video Game Crash of 1983 (32…

An event happened almost 40 years ago that nearly duplicated itself over the past few years. As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle. What can we learn from …

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Feb. 14, 2022

Your Content Brand Is Critical. Here's Why. (328)

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast. Your customers and prospects don't care about what your content is. They care about what it will do for them. That's why choosing the right …

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Feb. 7, 2022

Saying No to NFTs? Try Practicing First (327)

I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT. Strong words. But the right ones? As content creators, we have a responsibility to experiment, …

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