Episodes

April 24, 2023

Time to Rethink Your Destination? (390)

Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) about where you are headed as an entrepreneur and whether you need to …

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April 17, 2023

Time or Money: What's More Important? (389)

So many times we don't do the proper equations when it comes to time versus money. Time is our most valuable asset, but often we do not treat it as such. Here's a fresh reminder and a few examples for …

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April 10, 2023

Jay Clouse on the Science Behind Successful Content Creators (388)

A special episode with Jay Clouse, founder of Creator Science. Jay unpacks a number of issues, including: The power of your content brand Exit strategies The real meaning of consistency Advice on getting started Resources to make the content engine...

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April 3, 2023

3 Ways to Stand Out in a Sea of Content Clutter (387)

We talk about three methods: audience and content focus, platform tilting, and recombination as valid ways to break through all the content clutter out there and find an audience that knows, likes and trusts you. This episode is sponsored by …

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March 27, 2023

Your Content Project Failed. Here's How to Deal with It (386)

Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps. Here's two ways to look at your content creation failure that, hopefully, …

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March 20, 2023

3 Insights on Holidays, Patience and Meetings (385)

Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The second talks about the most important skill for content entrepreneurs - patience. The third is a pro-tip...

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March 13, 2023

Your Content Creator Vision Quest (384)

Sometimes we forget why we do the things we do as content creators and content entrepreneurs. In this episode, Joe takes a page from the movie "Vision Quest" as a peptalk for those content creators who need to hear this …

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March 6, 2023

THE 5 Critical Strategies for Content Entrepreneurs (383)

Over my 15+ years as a content entrepreneur, there have been five critical strategies I've employed that have made my journey a success. They include. A Book Speaking Research An Email Focus The Hit List I go through each one …

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Feb. 27, 2023

Turning Your Passion into a Content Business (382)

I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this episode, we break down Jay Baer's new tequila content business and how he …

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Feb. 20, 2023

Patience and Hadestown (381)

It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019. This is a lesson that content entrepreneurs …

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Feb. 13, 2023

Why You Need to Edit like Lizzo (380)

For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decisions, and so should you. This episode is sponsored by Lulu.com Think about the most …

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Feb. 6, 2023

The Best Sponsorship Model for Creators (379)

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you. This episode is sponsored by Lulu.com Think...

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Jan. 30, 2023

How I Use ChatGPT and DALLE-2 (378)

Today I break down how I use two AI tools from OpenAI - ChatGPT and DALLE-2. How are you using these tools? I'd love to know. Please leave me a comment at . This episode is sponsored by Lulu.com Writing …

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Jan. 23, 2023

The Content Channel Plan in Action (377)

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary …

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Jan. 16, 2023

The Creator Model: Audience Simple, Revenue Diverse (376)

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple. For audience building, we simplify...generally one controlled channel (email) and two social channels. For revenue, we...

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Jan. 9, 2023

The End of $TILT Coin: A Tale of Rented Land (375)

Here's the full story behind why we created $TILT coin, and how its demise was due to building on rented land. If you are interested in building on Web3, this is a great case study in what NOT to do …

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Jan. 2, 2023

Infusing More of YOU into Your Content (374)

Now is the absolute best time to lean into YOU. That's right. All your quirks. All your weirdness. The way you talk. The way you write. You need to take these things and embrace them to become the content entrepreneur …

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Dec. 26, 2022

My Big Bet on LinkedIn in 2023 (373)

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months. This episode is …

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Dec. 19, 2022

Homework: Find Your Spiky Point of View (372)

The best content creators on the planet have what Maven's Wes Kao calls a "Spiky Point of View." A spiky point of view can be the one thing that separates you from all the other content clutter out there. According …

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Dec. 14, 2022

The 10k Creator (Bonus Episode) - Answering Your Questions

A special "live" episode of the 10k Creator show with Daren and Joe. In this episode, we run through the first season of 10k Creator and talk content and legal, getting started, major learnings, what to do and what not …

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Dec. 12, 2022

3 Tips to Driving Sponsorship Revenue for Content Creators (371)

Sponsorships and ads may be low-hanging fruit for content creators, but it's definitely not easy. Here are three tips to get you started, including time expectations, list creation and email deployment practices. This episode is sponsored by Ecamm....

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Dec. 5, 2022

Year-End Assignment: Who's Your Who? (370)

The Content Inc. model only works if we are consistently helping other people. But who is your "other people"? Now is the time to evaluate the specific audience you are trying to help so that you can truly develop a …

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Nov. 30, 2022

The 10k Creator (Episode 10) - The Season One Big Finale

Joe is back for the final episode of The 10k Creator! In this episode Joe shares his biggest takeaways from the four guest episodes, and Daren gives an update on his business and how it’s grown over the last two …

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Nov. 28, 2022

Why Your Newsletter Is THE Most Important Asset (369)

It seems every social platform is going through significant change...Twitter, TikTok, Facebook, Instagram and more. Content creators need to treat this moment like media professionals have for the last 20 years: a focus on email. Now more than ever,...

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