Episodes
Q&A with John Lee Dumas from Entrepreneurs On Fire EOF (301)
We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How he built it? What was his content tilt? …
You Must Remember This Date (300)
John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this d…
Q&A with Trish Witkowski from Fold Factory (299)
Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience …
Two Things We Need to Fix Now in the Content Business (298)
In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are…
Brian Clark from Unemployable and Copyblogger Q&A (297)
I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his bus…
Focus on Why before What (296)
So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mi…
Q&A with Teach Better (295)
A fascinating interview with the three key members of Teach Better. Includes the origin story, audience-building techniques, reve…
Create a Marketing Category in 3 Steps (294)
Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. The best …
Q&A with Comedian Michael Jr. (293)
An in-depth interview with Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an aud…
A Tabula Rasa for Your Content Operations (292)
So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. Thi…
Kristen Bor from Bearfoot Theory (291)
An indepth interview with Kristen Bor, a content entrepreneur who created one of the leading "van life" destinations at Bearfoot …
Smartless and Taking Back Control (290)
In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taki…
Anthony Fasano from Engineering Management Institute (289)
Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he d…
What the Most Successful People Don't Do (288)
Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and…
Nathaniel Whittemore (@nlw) from The Breakdown (287)
Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.
Big Tech Setting a Mouse Trap for Content Creators (286)
The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall…
Wally Koval from Accidentally Wes Anderson (285)
An in-depth interview with Accidentally Wes Anderson founder Wally Koval on how he built the 1.5+ million strong Instagram presen…
Zig When Everyone Else is Zagging (284)
Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Ti…
Ann Handley and Total ANNARCHY (283)
An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She det…
Need Content Ideas? Here's 10 Strategies (282)
Content ideas come from many ideas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will kee…
Michael Stelzner from Social Media Examiner (281)
The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first…
3 Questions Content Entrepreneurs Need to Ask (280)
Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at it …
One Sure Way to Cut through the Clutter (279)
So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an e…
Why Content Inc. Business Models Crush Product Led Models (278)
Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. app…