Episodes

Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back. It's time to make a change. Here's my story about …

I just refreshed my entire website and made five important changes. Here they are! One, make it personal. Have the copy come from you, not the third person. Two, lean in to what makes you, well, you. Your differences are …

John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the differences between them and how YOU (the content entrepreneur) need to choose which one you want …

Website traffic from social media sites has fallen off a click for most media, brand and creator sites. Can we even use social media to help our business anymore? The answer is a big-fat maybe...but only if we adhere to …

Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move to in-person events, the AI-spending freeze in consulting, an overall spending indicator …

Here's everything you need to know to quit your current corporate position and start a content business. My wife and I (and an amazing group of people) started Content Marketing World in 2011. This is the first year the event …

If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." In this …

The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience. So, no asset. No data. Creators need to change this, but they cannot do it …

I started my first business in 2007. I squandered about two years time because I didn't understand these concepts. Here are five distinct ways you can grow your content business (that I wish I knew then). This episode is sponsored …

This week, Joe answers a listener question about how to survive with your content creator business when your audience is still very, very small. Hint: There isn't just one way. Here are a number of survival tips that will help. …

A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and marketers have by understanding the market changes around aging. For more information on the longevity...

There have been a slew of AI-generated books being published on Amazon and Goodreads in the names of legitimate authors. In today's podcast, Joe breaks down a horrific example from author Jane Friedman. Simply put, Amazon might have outlived its...

I know...another podcast about exit strategies. Don't worry. This one goes through a very easy three-step process that every entrepreneur should be employing. Make this one worth your time! This episode is sponsored by Lulu.com 37% of creators...

Big news this week as we have sold The Tilt and Creator Economy Expo to our partners at Lulu. My role is changing a bit, and I'm excited to announce a new book services business that's important for content creators. …

I spent the week listening to AI experts and marketing professionals living in the world of artificial intelligence. I have some thoughts on what we need to do. Be warned! This episode is sponsored by Lulu.com 37% of creators surveyed …

The majority of creators and agencies still struggle with how to display pricing information. Here are a couple of examples of good and bad pricing methods and what you need to do right now with your pricing. This episode is …

Joe runs through four interesting insights when it comes to Twitter's new competitor (Threads). See if you agree or not. This episode is sponsored by Lulu.com37% of creators surveyed by The Tilt this year said that one of the top …

It's the middle part of the year, which makes now a great time to look at how you are going to finish the year. I think I have the perfect word for you over the next six months. Here it …

A very special Content Inc. episode. Number #400. In it, I share three tips for the success of this podcast and hopefully give you some insight on how to integrate podcasting into your content entrepreneur business. This episode is sponsored …

When comedian Seth Rogen started out in comedy, he received a piece of advice that changed the course of his entire career. Fortunately, Seth learned this at a young age. So many content creators never make this change. Now is …

So many content creators fail to present their content as useful. At best, it comes off as information. You are not in the information business. You are in the results business. Present it as such. This episode is sponsored by …

Often we are so concerned with the marketing that surrounds the thing that we don't say what the thing actually is. In this episode, we breakdown a newsletter landing page and what you need to have on it to be …

Every content entrepreneur needs to have a portion of their time dedicated to a giving, or philanthropic, nonprofit goal. Here's an example of how to think about it and make it happen. More information on The Orange Effect Foundation -...

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about …