Episodes
July 13, 2020
228: Game Theory and the Million-Dollar Sweet Spot
Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.
July 8, 2020
227: Dabbling Need Not Apply
The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.
July 6, 2020
226: The Power of Answering Customer Questions (with River Pools)
River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions.
July 1, 2020
225: Audience-Building Tips from Queen
Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.
June 29, 2020
224: Playing a Different Game
Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur.
June 24, 2020
223: How I Almost Quit Our Non-Profit Foundation
When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One email changed it all.
June 22, 2020
222: You Should Be Like the Chicken Whisperer
Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.
June 17, 2020
221: Consistency and The Hook (is all you need)
Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years.
June 10, 2020
219: A Detailed Content Purchasing Strategy (clip from The Will to Die)
Content Inc. with Joe Pulizzi
June 8, 2020
218: Content Marketing Success Comes from These Seven Traits
Content Inc. with Joe Pulizzi
May 25, 2020
214: Out-of-Work Writing Talent Means Huge Opportunity for You
Content Inc. with Joe Pulizzi
May 18, 2020
212: You Should Buy a Content Property. Here's How to Get Started.
Content Inc. with Joe Pulizzi