Episodes
If You Could Do Only One Thing (310)
Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to…
10 Content Strategies for Content Entrepreneurs (309)
An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content ent…
The End of Content Competition (308)
Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the n…
Taking the Risk (307)
Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succ…
The Web 2.5 Model of Content Creation (306)
Is a new business model for content entrepreneurs upon us? Well...maybe. It may be possible that new community-first models are s…
Generating Revenue FOR Your Audience (305)
In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I t…
Finding Your Minimum Viable Audience (304)
All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's …
Do Not Build Your Content House on Rented Land (303)
Have a strategy to move your rented (social) channels to things you can more control, like email newsletter, you website, an owne…
Getting Started with NFTs (302)
Content creators at big corporations and those creating content for their own businesses need to figure out NFTs...and do it quic…
Q&A with John Lee Dumas from Entrepreneurs On Fire EOF (301)
We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How he built it? What was his content tilt? …
You Must Remember This Date (300)
John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this d…
Q&A with Trish Witkowski from Fold Factory (299)
Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience …
Two Things We Need to Fix Now in the Content Business (298)
In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are…
Brian Clark from Unemployable and Copyblogger Q&A (297)
I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his bus…
Focus on Why before What (296)
So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mi…
Q&A with Teach Better (295)
A fascinating interview with the three key members of Teach Better. Includes the origin story, audience-building techniques, reve…
Create a Marketing Category in 3 Steps (294)
Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. The best …
Q&A with Comedian Michael Jr. (293)
An in-depth interview with Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an aud…
A Tabula Rasa for Your Content Operations (292)
So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. Thi…
Kristen Bor from Bearfoot Theory (291)
An indepth interview with Kristen Bor, a content entrepreneur who created one of the leading "van life" destinations at Bearfoot …
Smartless and Taking Back Control (290)
In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taki…
Anthony Fasano from Engineering Management Institute (289)
Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he d…
What the Most Successful People Don't Do (288)
Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and…
Nathaniel Whittemore (@nlw) from The Breakdown (287)
Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.