Building A Platform Episodes

May 10, 2021

Why Killing Your Content Marketing Makes the Most Sense (277)

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. Th…

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March 15, 2021

Are You Indispensable? (269)

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispens…

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Feb. 8, 2021

The Secret of Jeff Bezos (264)

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entreprene…

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Jan. 18, 2021

Do Less, Intensely (261)

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading ex…

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Nov. 23, 2020

253: Content Lessons from Joe Rogan and Accidentally Wes Anderson

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amaz…

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Oct. 19, 2020

248 - $5 Million Dollar Valuation. How Long Does It Take with Content?

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-milli…

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Sept. 14, 2020

243: Diversify Content Like Disney

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.

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July 8, 2020

227: Dabbling Need Not Apply

The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.

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June 22, 2020

222: You Should Be Like the Chicken Whisperer

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.

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