Building A Platform Episodes

Aug. 30, 2021

Finding Your Minimum Viable Audience (304)

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started.

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Aug. 2, 2021

Two Things We Need to Fix Now in the Content Business (298)

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. Today’s show sponsored by Evan Kirstel the Techfluencer w/ 500K+ social media followers specializing …

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May 10, 2021

Why Killing Your Content Marketing Makes the Most Sense (277)

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places.

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March 15, 2021

Are You Indispensable? (269)

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispensible? If you aren't, why are you creating content in the first place?

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Feb. 8, 2021

The Secret of Jeff Bezos (264)

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.

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Jan. 18, 2021

Do Less, Intensely (261)

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche.

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Nov. 23, 2020

253: Content Lessons from Joe Rogan and Accidentally Wes Anderson

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way.

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Oct. 19, 2020

248 - $5 Million Dollar Valuation. How Long Does It Take with Content?

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? There is an answer.

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Sept. 14, 2020

243: Diversify Content Like Disney

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.

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July 8, 2020

227: Dabbling Need Not Apply

The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.

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June 22, 2020

222: You Should Be Like the Chicken Whisperer

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.

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