Content Marketing Episodes

Sept. 7, 2020

242: The Return of Long-Form Content

People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent…

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Aug. 31, 2020

241: Content Marketing's Next Revolution? Higher Ed

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is …

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Aug. 19, 2020

239: How to Measure Trust Using Content

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.

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July 29, 2020

233: The Three Keys to a Great Content Marketing Mission

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.

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July 20, 2020

230: Do Your Part to Kill Advertising

Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.

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May 27, 2020

215: Exploiting Your Content Marketing Hedgehog

Content Inc. with Joe Pulizzi

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