Audience Building Episodes
The End of Content Competition (308)
Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the n…
Finding Your Minimum Viable Audience (304)
All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's …
Brian Clark from Unemployable and Copyblogger Q&A (297)
I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his bus…
A Content Partnership Example that Can't Lose (276)
A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something a…
Run Away from Facebook's Content Creator Program (270)
Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It'…
228: Game Theory and the Million-Dollar Sweet Spot
Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.
226: The Power of Answering Customer Questions (with River Pools)
River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering custo…
225: Audience-Building Tips from Queen
Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.
222: You Should Be Like the Chicken Whisperer
Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.
210: Now Is the Time to Focus on Your True Believers
Content Inc. with Joe Pulizzi