Audience Building Episodes

Sept. 27, 2021

The End of Content Competition (308)

Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising tide lifts all boats. Time to change our approach to competitors.

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Aug. 30, 2021

Finding Your Minimum Viable Audience (304)

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started.

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July 29, 2021

Brian Clark from Unemployable and Copyblogger Q&A (297)

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his business into millions.

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May 3, 2021

A Content Partnership Example that Can't Lose (276)

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess what? The big players won't do it. But you will.

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March 22, 2021

Run Away from Facebook's Content Creator Program (270)

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It's very seductive. Don't be fooled.

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July 13, 2020

228: Game Theory and the Million-Dollar Sweet Spot

Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.

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July 6, 2020

226: The Power of Answering Customer Questions (with River Pools)

River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions.

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July 1, 2020

225: Audience-Building Tips from Queen

Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.

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June 22, 2020

222: You Should Be Like the Chicken Whisperer

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.

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June 3, 2020

217: You Need a Subscriber Plan Stat!

Content Inc. with Joe Pulizzi

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