Social Media Episodes

Aug. 22, 2021

Do Not Build Your Content House on Rented Land (303)

Have a strategy to move your rented (social) channels to things you can more control, like email newsletter, you website, an owne…

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June 21, 2021

Big Tech Setting a Mouse Trap for Content Creators (286)

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall…

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May 10, 2021

Why Killing Your Content Marketing Makes the Most Sense (277)

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. Th…

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March 22, 2021

Run Away from Facebook's Content Creator Program (270)

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It'…

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March 1, 2021

No, You Don't Own Your Facebook Group (267)

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?

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