Have a strategy to move your rented (social) channels to things you can more control, like email newsletter, you website, an owne…
The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall…
Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. Th…
Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It'…
Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?
Content Inc. with Joe Pulizzi