Have a strategy to move your rented (social) channels to things you can more control, like email newsletter, you website, an owned membership site or even a creator coin.
The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for bait, and then get caught in a trap.
Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places.
Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It's very seductive. Don't be fooled.
Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?
Content Inc. with Joe Pulizzi