Content Tilt Episodes

July 19, 2021

Create a Marketing Category in 3 Steps (294)

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. The best marketing in the world once you make it happen.

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March 8, 2021

How to Create a Competitive Advantage with Your Tilt (268)

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model.

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Nov. 23, 2020

253: Content Lessons from Joe Rogan and Accidentally Wes Anderson

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way.

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July 29, 2020

233: The Three Keys to a Great Content Marketing Mission

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.

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July 27, 2020

232: Out of Original Ideas? Try Recombination

Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.

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July 6, 2020

226: The Power of Answering Customer Questions (with River Pools)

River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions.

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June 17, 2020

221: Consistency and The Hook (is all you need)

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years.

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