Case Studies Episodes

Aug. 5, 2021

Q&A with Trish Witkowski from Fold Factory (299)

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience …

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July 29, 2021

Brian Clark from Unemployable and Copyblogger Q&A (297)

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his bus…

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July 22, 2021

Q&A with Teach Better (295)

A fascinating interview with the three key members of Teach Better. Includes the origin story, audience-building techniques, reve…

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July 15, 2021

Q&A with Comedian Michael Jr. (293)

An in-depth interview with Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an aud…

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July 8, 2021

Kristen Bor from Bearfoot Theory (291)

An indepth interview with Kristen Bor, a content entrepreneur who created one of the leading "van life" destinations at Bearfoot …

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July 1, 2021

Anthony Fasano from Engineering Management Institute (289)

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he d…

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June 24, 2021

Nathaniel Whittemore (@nlw) from The Breakdown (287)

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.

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June 17, 2021

Wally Koval from Accidentally Wes Anderson (285)

An in-depth interview with Accidentally Wes Anderson founder Wally Koval on how he built the 1.5+ million strong Instagram presen…

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June 10, 2021

Ann Handley and Total ANNARCHY (283)

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She det…

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June 3, 2021

Michael Stelzner from Social Media Examiner (281)

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first…

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