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Episodes

June 15, 2015

Episode 57: Can You Create Content Like A Seven Year Old?

Joe Pulizzi Shares How EvenTube makes over $1M With Video Content

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June 9, 2015

Episode 56: Looking For Revenue Ripples

Joe Pulizzi Reminds You To Consider Additional Revenue Streams As You Grow Your Content Inc. Model

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June 8, 2015

Episode 55: What To Look For In Freelance Writers

Joe Pulizzi Offers Up Tips On How To Successfully Add Freelance Writers To Your Content Team

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June 2, 2015

Episode 54: The Trojan Horse Called Research

Learn How Developing A Research Project Can Grow Your Connections, Business Partners And Your Business

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June 1, 2015

Episode 53: Why You Can't Trust Google

Joe Pulizzi Reminds You To Not Rely On Other Platforms But To Build Your Own

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May 26, 2015

Episode 52: The 4 Keys To Building Your Base As A Content Expert

Joe Pulizzi Shares His Content Inc. Methodology To Building A Strong Content Foundation

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May 25, 2015

Episode 51: Leveraging Media Partners To Grow Your Content Inc. Empire

Joe Pulizzi Breaks Down The Five Ways You Can Partner With A Media Company To Benefit Both of You

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May 19, 2015

Episode 50: Don't Get Seduced By the Dark Side of Social Media

Joe Pulizzi Breaks Down The Importance of Using Social Media To Drive Traffic To Your Owned Media

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May 18, 2015

Episode 49: Podcast Stories That Build Your Content Inc. Empire

Joe Pulizzi Shares How The Power of Podcasting Has Helped Build The CMI Brand

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May 12, 2015

Episode 48: Two Fool-Proof Methods For Getting Content Inc. Buy-In

Joe Pulizzi Shares The Two Methods To Get Your C-Suite To Agree To A Content Inc. Approach

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May 11, 2015

Episode 47: How John Deere Dominated Farming With A Content Inc. Stra…

Joe Pulizzi Discusses The History of The John Deere Content Marketing Process

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May 5, 2015

Episode 46: Identify And Fix What Is Stopping Your Content Inc. Succe…

Joe Pulizzi Shares The Various Reasons Your Content Inc. Model May Not Be Working

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May 4, 2015

Episode 45: A Step-By-Step Content Inc. Model In Action

Joe Pulizzi Shares How Joy Cho Used The 6 Steps To A Content Inc. Model To Grow Her Brand And Business

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April 28, 2015

Episode 44: How To Fail Before You Get Started

Don't Let The Scope of Your Content Strategy Get Too Big Before You Even Start

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April 27, 2015

Episode 43: You Must Set An Audience Goal First

All Other Goals Mean Nothing If You Don't Have A Loyal Audience For Your Content

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April 21, 2015

Episode 42: Five Ways To Develop Your Listening Posts

Joe Pulizzi Breaks Down Five Ways You Can Get Customer Feedback For Content

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April 20, 2015

Episode 41: Leveraging The Amazon Press Release Method

Joe Pulizzi Discusses How You Can Use The Strategy of A Press Release To Find Your Content Tilt

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April 14, 2015

Episode 40: Setting The Best of Breed Goal

Joe Pulizzi Explains Why Good Content Is Not Enough

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April 13, 2015

Episode 39: Finding Your Content Tilt

Joe Pulizzi Defines Content Tilt And How You Can Achieve This With Your Content

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April 7, 2015

Episode 38: Why Audience Focus Makes All The Difference

Joe Pulizzi Discusses Why Understanding Your Audience Is Critical For Content Inc.

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April 6, 2015

Episode 37: Unleashing The Passion Behind Your Content

Joe Pulizzi Emphasizes The Importance of Passion Behind The Content Inc. Model

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March 31, 2015

Episode 36: The Subscriber Hierarchy

Joe Pulizzi Describes How Not All Fans, Followers And Subscribers Are Equal

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March 31, 2015

Episode 35: One Metric To Rule Them All

Joe Pulizzi Shares The One Metric You Should Focus On To Grow Your Content Inc. Business

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March 24, 2015

Episode 34: An Incredible Process To Buy Content Assets

An Acquisition Strategy May Be The Way With Your Content Strategy

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