Aug. 25, 2015

Episode 78: Hopefully We Won't Lose Our Way Again

Episode 78: Hopefully We Won't Lose Our Way Again

Joe Pulizzi Shares How Sherwin Williams Has Reconnected To Their Original Content Marketing Roots


To better understand where we are today with content marketing, it is helpful to look at the past and see where we have come from. In this episode of Content Inc., Joe Pulizzi discusses how content marketing has evolved from a past that included great content marketing efforts in the first have of the 1900's. Mass media changed advertising options for companies in the 1950's, but today, with the consumer in control, ads are declining and content is back on the rise.