Episodes

April 22, 2024

We Need More Focus on Words as Creators (442)

It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think? …

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April 15, 2024

A New Way to Publish a Book (441)

My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers. In this episode I review some of the main differences about why you would make a decision as an author to go …

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April 8, 2024

My Top 5 Business Books [the what and why] (440)

I talk about the five business-related books that have had the most impact on my career and life. Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a...

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April 1, 2024

The Secret to Being a Content Entrepreneur [Special Episode] (439)

A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and...

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March 25, 2024

Don't Be a Full-Time Content Creator (438)

What does it mean to be a full-time content creator? Is that a thing? If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur. and use code TOM100 to …

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March 18, 2024

Are We In a Post-Search World? (437)

AI is slowly taking over as the search engine of choice for more and more professionals. Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told. and use code …

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March 11, 2024

Did the Content Creator Bubble Burst? (436)

Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator? I think she's right and it is. But maybe there are things we can do now so we don't fall into …

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March 4, 2024

How to Create a Multi-Million Dollar Business from Your Book (435)

A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core. In this episode, Joe covers: Finding your sweet spot Tuning into your content tilt Building your …

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Feb. 26, 2024

David Bowie and Getting Uncomfortable with Content (434)

An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful. Today's episode is brought to you by Memberful. Whether your passion …

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Feb. 19, 2024

Why Billy Joel Started Writing Again (434)

How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing? It happens to all of us. But what he did to start loving the process again will surprise you...and it's something that …

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Feb. 12, 2024

Creators Are Failing Because 9 in 10 Make This Mistake (433)

I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success. Unfortunately, most content creators won't make …

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Feb. 5, 2024

My 8 Best Decisions Ever (432)

Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include: Set Goals. Create Habits. Get a Roth IRA Get a 529 Account Call Your Boss Hire a Scheduling Manager Spend Time …

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Jan. 29, 2024

Content Entrepreneurs Are Not Creating Art (431)

The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an …

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Jan. 22, 2024

To Succeed, Don't Hold Back (430)

Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well. ------- Like this …

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Jan. 15, 2024

6 Ways to Rethink Your Content Business (429)

An extended podcast covering six key ways you can take your content business to the next level. These include: Rethinking your exit strategy Taking your content tilt seriously Are you a creator or a media business? The focus on email …

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Jan. 8, 2024

The ONE Key to Great Content Creation (428)

If you had just one year to live, how would you change your content creation business? This episode could change your life and career. I hope it does. Links: ------- Like this episode? SUBSCRIBE on , or . See all …

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Jan. 1, 2024

2024 Content Predictions [Special Episode] (427)

A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and...

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Dec. 25, 2023

Success in 2024 [Do These Nine Things] (426)

Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities. 1. Decide On Your Goals I’ve talked many times on this podcast about . It works. It also gets your priorities straight and helps …

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Dec. 18, 2023

The Why Exercise (425)

Do you know why you are doing all the things you are doing? Most content entrepreneurs don't. Take a few minutes and do this quick exercise. It will change your stars. ------ This episode is sponsored by Lulu.comBooks are among …

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Dec. 11, 2023

Four Critical Questions that Drive Your Content Business (424)

Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference. What is your content's purpose? Who is your specific audience? Are you taking your headlines seriously? Is there money …

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Dec. 4, 2023

The TLDR on the OpenAI Soap Opera (423)

Here's everything you need to know about what happened at OpenAI in less than five minutes. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into …

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Nov. 27, 2023

Finding the Money to Support Your Content Business (422)

Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way. In this episode I give a few examples of unique ways to fund …

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Nov. 20, 2023

Your Content Must Be Different. Here's How. (421)

The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter. Today we talk about two things you …

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Nov. 13, 2023

Critical Content Productivity Tips (420)

Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that impacted me the most. Show links: This episode is sponsored by Lulu.comBooks are among …

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