Episodes

Sept. 19, 2022

Platform x Book x Speaking (359)

Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for ma…

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Sept. 12, 2022

Desperation Revenue (358)

Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business. When times get de…

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Sept. 5, 2022

Smart Content Creators Do This... (357)

While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the…

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Aug. 29, 2022

Don't Make this Mistake with Your Content Brand (356)

In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would …

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Aug. 22, 2022

A Strategy for Dealing with Content Burnout (355)

Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the…

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Aug. 15, 2022

How to Increase the Value of Your Content Business (354)

Interested to know how much your content creator business is worth? Much of it is actually under your control. Now is the time to…

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Aug. 8, 2022

The "Rented Land" Seduction for Content Creators (353)

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I…

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Aug. 1, 2022

A Better Podcast Strategy? (352)

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would se…

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July 25, 2022

Content Creators Need This One Thing (351)

The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a succes…

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July 18, 2022

Selling Sponsorships? Be Sure to Ask this One Question (350)

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get be…

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July 11, 2022

A Simple Plan for Updating Old Content (349)

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-traffi…

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July 4, 2022

Why It's Risky Not Working for Yourself (348)

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include hav…

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June 27, 2022

An Exit Strategy for Content Creators (347)

Most content creators/content entrepreneurs never plan for an exit...it just happens to them. Exit planning for content creators …

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June 20, 2022

Time to Trim the Fat (346)

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to divers…

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June 13, 2022

Retreat, Halt or Advance (345)

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Shou…

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June 6, 2022

Creating a "Fans First" Signup Process (344)

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" proce…

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May 30, 2022

This Recession Not All Bad for Content Creators (343)

Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity. I'…

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May 23, 2022

Execution, Not Ideas (342)

Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution. Are your …

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May 16, 2022

This Event NFT Is a Home Run (341)

After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly i…

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May 9, 2022

Who Will Buy Your Company? (340)

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit? Here is a very simple st…

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May 2, 2022

15 Critical Success Tips for Startups (339)

A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy! …

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April 25, 2022

Your Pivot to Advertising (338)

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscri…

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April 18, 2022

What If You Stopped Publishing? (337)

If you stopped publishing your content, would your customers/audience/community miss it? Most content entrepreneurs automatically…

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April 11, 2022

Why You Need to Risk More as a Content Entrepreneur (336)

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, y…

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