Episodes

Underpriced Attention (395)
May 29, 2023

Underpriced Attention (395)

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about …

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Content Creator Secrets with Jay Acunzo and Nathan Barry (394) [Special Episode]
May 22, 2023

Content Creator Secrets with Jay Acunzo and Nathan Barry (394) [Speci…

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit. These two professional content creators take a deep dive into what it takes to be a...

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When to Outsource: A Simple Guide (393)
May 15, 2023

When to Outsource: A Simple Guide (393)

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful. In this episode I give a couple examples …

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What It Takes to Become a Successful Content Entrepreneur [Research] (392)
May 8, 2023

What It Takes to Become a Successful Content Entrepreneur [Research] …

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt. From the research, he shares the five key findings for CE success. Fast to first dollar Plan budget and...

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Are You Goal Settling? (391)
May 1, 2023

Are You Goal Settling? (391)

More talk about goals, but with a different angle. Is it possible to set the right goals, but then settle at the last minute for less than you are capable of? Here's more thinking about my marathon endeavor, and how …

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Time to Rethink Your Destination? (390)
April 24, 2023

Time to Rethink Your Destination? (390)

Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) about where you are headed as an entrepreneur and whether you need to …

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Time or Money: What's More Important? (389)
April 17, 2023

Time or Money: What's More Important? (389)

So many times we don't do the proper equations when it comes to time versus money. Time is our most valuable asset, but often we do not treat it as such. Here's a fresh reminder and a few examples for …

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Jay Clouse on the Science Behind Successful Content Creators (388)
April 10, 2023

Jay Clouse on the Science Behind Successful Content Creators (388)

A special episode with Jay Clouse, founder of Creator Science. Jay unpacks a number of issues, including: The power of your content brand Exit strategies The real meaning of consistency Advice on getting started Resources to make the content engine...

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3 Ways to Stand Out in a Sea of Content Clutter (387)
April 3, 2023

3 Ways to Stand Out in a Sea of Content Clutter (387)

We talk about three methods: audience and content focus, platform tilting, and recombination as valid ways to break through all the content clutter out there and find an audience that knows, likes and trusts you. This episode is sponsored by …

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Your Content Project Failed. Here's How to Deal with It (386)
March 27, 2023

Your Content Project Failed. Here's How to Deal with It (386)

Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps. Here's two ways to look at your content creation failure that, hopefully, …

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3 Insights on Holidays, Patience and Meetings (385)
March 20, 2023

3 Insights on Holidays, Patience and Meetings (385)

Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The second talks about the most important skill for content entrepreneurs - patience. The third is a pro-tip...

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Your Content Creator Vision Quest (384)
March 13, 2023

Your Content Creator Vision Quest (384)

Sometimes we forget why we do the things we do as content creators and content entrepreneurs. In this episode, Joe takes a page from the movie "Vision Quest" as a peptalk for those content creators who need to hear this …

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THE 5 Critical Strategies for Content Entrepreneurs (383)
March 6, 2023

THE 5 Critical Strategies for Content Entrepreneurs (383)

Over my 15+ years as a content entrepreneur, there have been five critical strategies I've employed that have made my journey a success. They include. A Book Speaking Research An Email Focus The Hit List I go through each one …

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Turning Your Passion into a Content Business (382)
Feb. 27, 2023

Turning Your Passion into a Content Business (382)

I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this episode, we break down Jay Baer's new tequila content business and how he …

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Patience and Hadestown (381)
Feb. 20, 2023

Patience and Hadestown (381)

It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019. This is a lesson that content entrepreneurs …

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Why You Need to Edit like Lizzo (380)
Feb. 13, 2023

Why You Need to Edit like Lizzo (380)

For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decisions, and so should you. This episode is sponsored by Lulu.com Think about the most …

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The Best Sponsorship Model for Creators (379)
Feb. 6, 2023

The Best Sponsorship Model for Creators (379)

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you. This episode is sponsored by Lulu.com Think...

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How I Use ChatGPT and DALLE-2 (378)
Jan. 30, 2023

How I Use ChatGPT and DALLE-2 (378)

Today I break down how I use two AI tools from OpenAI - ChatGPT and DALLE-2. How are you using these tools? I'd love to know. Please leave me a comment at . This episode is sponsored by Lulu.com Writing …

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The Content Channel Plan in Action (377)
Jan. 23, 2023

The Content Channel Plan in Action (377)

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary …

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The Creator Model: Audience Simple, Revenue Diverse (376)
Jan. 16, 2023

The Creator Model: Audience Simple, Revenue Diverse (376)

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple. For audience building, we simplify...generally one controlled channel (email) and two social channels. For revenue, we...

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The End of $TILT Coin: A Tale of Rented Land (375)
Jan. 9, 2023

The End of $TILT Coin: A Tale of Rented Land (375)

Here's the full story behind why we created $TILT coin, and how its demise was due to building on rented land. If you are interested in building on Web3, this is a great case study in what NOT to do …

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Infusing More of YOU into Your Content (374)
Jan. 2, 2023

Infusing More of YOU into Your Content (374)

Now is the absolute best time to lean into YOU. That's right. All your quirks. All your weirdness. The way you talk. The way you write. You need to take these things and embrace them to become the content entrepreneur …

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My Big Bet on LinkedIn in 2023 (373)
Dec. 26, 2022

My Big Bet on LinkedIn in 2023 (373)

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months. This episode is …

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Homework: Find Your Spiky Point of View (372)
Dec. 19, 2022

Homework: Find Your Spiky Point of View (372)

The best content creators on the planet have what Maven's Wes Kao calls a "Spiky Point of View." A spiky point of view can be the one thing that separates you from all the other content clutter out there. According …

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