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It’s my map to success

It suddenly dawned on me: what Joe has laid out here - and is laying out - is a treasure map. A treasure map to the content marketing treasure that he followed with Content Marketing Institute, from its founding in April of 2007 to its acquisition by UBM (now Informa) in 2016, and what hundreds of others have followed to successful exits or resounding success. It really should be a paid podcast because the information here is too valuable to be free, frankly. Please keep on laying out the knowledge Joe!

Go out and change the world

Quick, thoughtful and relevant ideas to change the world (and your content strategy). Highly recommend


Glad I happened upon this. Thanks for the helpful content.

Needs to be longer

Everything CMI does, or folks affiliated with it, is fantastic. Too short though!:)

Joe Pulizzi

I follow Joe for a year and a half now. I love that this podcast is back. Keep on with the great insights, Joe. I also highly recommend Joe’s books.

Great show for marketing pros of all levels

There’s a ton of content for marketers in the world. A lot of it’s great. Then every once in a while, you find something like Joe’s podcast. Wisdom, advice, insights and personality make Content, Inc. the podcast for marketing professionals of all levels. I love it!

Wonderful, brief show!

Joe I wish you did this 7 days a week! Thank you for sharing your insights for free on this show, it is invaluable to me as I start my own content marketing journey. My two young kids bought me Content Inc for Christmas - if only they could read it to me while I drive them to music practice!

Valuable Insights In Under 5 Minutes!

I recently discovered this podcast and love it. It's rare to find a great podcast that's so short and sweet, which is nice, but it's even better that I can walk away with great new ideas after every listen. Kudos to Joe for creating another valuable resource for marketers aspiring to create better content.

I binged. Can't wait for the book!

Took me about 4 days (and some really long walks) to binge listen my way through the first 64 episodes. Another piece of EPIC content from Joe. Can't wait to get my hands on a copy of the book when it comes out.

Mighty Bursts of Content

Thanks to Joe and his team at CMI for producing these mighty bursts of powerful tips and tools for creating a better content experience. I especially loved Episode 46.

Content Inc is Content Gold!

I have been following Joe and his team for awhile and he never disappoints! The man creates a phenomenal, shorter podcast that all leads up to his book release...can you say, "GENIUS!” His goal of getting excited for the book is working and you are guaranteed to walk away with more than one idea from each podcast. So I guess where he says you will walk away with one thing, he is falsely advertsing. Grab your Moleskine and pen, be prepared. - @colinmhaas

Excellent! Useful and real info for all!

Joe practices what he preaches in this informative and helpful podcast series. I really do get something I can use from each episode to build my own marketing consulting business. I would give Content Inc 10 stars if I could!

Always Delivers on Promise and Purpose

Each episode offers one take-away that any business owner can benefit from. The show's format delivers on its promise to give you an implementable idea in less than 15 minutes. More than just a marketing show, this podcast covers many aspects of basic business operations.

Frequent and Fresh Content Marketing Perspectives

The format, and of course, the content of this show is just what every content marketer needs to keep their work fresh and relevant. Plus, it’s evolving and only getting better!

All About Content

Wow! What a story teller; I need to listen to more of Joe Pulizzi’s Content Inc Podcasts. Just subscribed. Listen to one show and you will know what made Joe new and noteworthy. Bill Conrad, Timelines of Success

The Best Business Advice I Have Heard!!!!!

I listen to each and every episode of Content Inc. Joe is the “Godfather of Content Marketing”. I have listened to some podcasts that meander through without any direction. Joe is a breath of Fresh Air! His laser like focus helps drive the business lesson home without being preachy. Joe is such a talented presenter that it feels like he is in my car giving me some of the best marketing advice in the world for free! Thanks Joe! If you are deciding if this podcast is for you? Try it! You’ll love it!

On My Top 10 Podcast List

I love what you're doing here Joe. Your nuggets of wisdom delivered in under 10 minutes are extremely valuable for all content marketers. I highly recommend tuning in!

Joe Pulizzi Delivers

These are great. Quick, valuable snippets of information. Who doesn't have 6-10 minutes to learn from one of the content marketing masters? Thanks for taking the time to create these, Joe. I hope you continue making these regularly. -tw

Conversations that make a difference

This is what we’re talking about. Context is decisive, and these kinds of quick hit conversations work to set it so we can all get growing. Thanks for telling it like it is and for the fuel, Joe!

Little tips and takeaways that will make a big difference

If you are looking to get started in content marketing — or are wondering why you should — Joe’s latest podcast is like an encouraging affirmation that will put you on the right path. These are quick stories and recommendations that add detail to the big picture of how you can increase the success of your business through content creation and distribution.

Another valuable service from CMI

I have been a fan of Joe's and the entire CMI team for years now. I also have a passion for the small business person. Seeing this new podcast series from the folks at CMI makes total sense and warms my heart. (I like the shorter episodes too.)

Uncommon sense

Don’t let the “content” part of this title fool you: this new podcast from Joe Pulizzi goes well beyond his renowned content marketing insights and offers valuable wisdom for business—and life, for that matter. The thing I love about Joe’s style is that his warmth and charm are so genuine. It’s like you’re just visiting over a cup of coffee, sharing stories and inspiring your next great idea.

Powerful Nuggets of Knowledge

How much can you learn in under 10 minutes? Plenty as Joe shows us! I love the fact instead of just telling us what to do, he relates it to actual stories from his own life and data that he's researched. While he focuses on entrepreneurs, this info is relatable to all marketers. Do yourself a favor and subscribe!

Really helpful

Whether you already run a business or are dreaming of starting a new venture, you've come to the right place. In this inspirational series, Joe shares his story and secrets for success, which include building an audience first--and products second. Nice job, Joe!


A short and sweet, yet incredibly motivating podcast for entrepreneurs looking to get into the content game. The takeaways given by Joe Pulizzi are very insuring plus the nature of the podcast gives you a sense of Joe's personality and drive for success!

For all entrepreneurs

Once again Joe Pulizzi delivers a content asset in this podcast that gives and gives and gives. His short, digestible episodes are packed with thought provoking insights and life changing advice. Every entrepreneur will benefit from this podcast.

A Must for Any Entrepreneur or Small Business

As a big fan of Joe and his approach to content marketing, this podcast is a must. Having followed Joe and the CMI for a number of years, I am glad to know this is now a resource that can be used by those looking to start and grow their businesses. Practical advice from one of the industries best!

ESSENTIAL wisdom for the audience-first business

The Content Inc. podcast will empower you-the-entrepreneur with essential nuggets of practical wisdom for taking an audience-first approach to business, and for using content as an effective means for achieving the goals of that business. OKAY THAT’S OBVIOUS. You would expect nothings less from a guy who sits at the center of a community of practice; with an unparalleled view across the world of content marketers. But what Joe is doing here goes beyond just conveying standard content marketing best practices. Joe is distilling the very essence of content marketing wisdom into quick, approachable, easy to consume and enjoyable bite-sized chunks. Furthermore, Joe draws from the teachings of some of heaviest cats who blur the boundaries between business and wizardry, such as Napolean Hill, Robert Kiyosaki, and others. Including this podcast into your routine of audio inspiration, will encourage and help you to move forward with vision, commitment, and certainty, on the path of success, delivered to your by someone who has lived that journey, and burns with the fire of someone who can’t help but evangelize a path to a world of abundance that leaves no one behind. There is an alchemy here that can convert doubt into faith; that can reveal the risk that lies in the ‘safe path’. If you are a latent entrepreneur, howling from the depths of your current employers ‘S-curve’, this podcast will be good medicine and possibly a knife for carving your own path along which you will provide value to communities they may have yet to cultivate, as this path becomes your true road to fortune. An audience first approach to business is a very powerful trend, and Content Inc. will help you ride it. More and more we see organizations starting with engaging prospective customers about what THEY WANT before they even make a product. And because they engaged with the audiences up front, they established a relationship, insight and an invested clientele. Crowd-funded ventures and innovative line-extension approaches like Betabrand are instructive and inspiring. And we in the content marketing world have learned that by creating a, valuable, hepful, relevant product in the form of content, that we can identify what people find relevant, establish a relationships of listening and generosity, and gain tremendous insight from the engagement that follows and evolves as our customers become subscribers to us. Content Inc.’s 7 minute moments of audio scripture will compile into a veritable the audience-centric content marketing Tao Te Ching. Which, like the Lao Tse’s text, appears deceptively simple at first, but are in fact ever-lasting-gobstoppers of generative meditational productivity. Like the Tao Te Ching, you can revisit these concepts over and over, and they only deepen in their significance, and as mediating concepts of reflection for you to evaluate where you stand with regard to the directions and standards they convey.

Content Inc. is inspirational & practical!

Joe provides useful advice, tips and inspiration for budding entrepreneurs and startup leaders who want to transform their careers and companies through the power of content marketing. Using his own story as well as those of others as examples, his short lessons provide a great guide for those who are ready and willing work to build a loyal (and valuable) audience.

Wow! Exactly the content I need in my ears!

I am really excited about this podcast! As a marketer professional, I struggle with moving the needle every day, so employing content marketing is really important to my strategic focus - and Joe Pulizzi is the best of the best when it comes to the topic of content marketing. What I didn't expect is how the content of this podcast really resonates with me as I begin building my own platform and business. Joe Pulizzi insipires and provides information to support entrepreneurs at every stage with a singular purpose - to serve their audience first and foremost. Thanks Joe, I needed this podcast!