Planning/Goal-Setting Episodes

Aug. 9, 2021

You Must Remember This Date (300)

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well.

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Aug. 2, 2021

Two Things We Need to Fix Now in the Content Business (298)

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. Today’s show sponsored by Evan Kirstel the Techfluencer w/ 500K+ social media followers specializing …

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July 26, 2021

Focus on Why before What (296)

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run.

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July 19, 2021

Create a Marketing Category in 3 Steps (294)

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. The best marketing in the world once you make it happen.

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June 21, 2021

Big Tech Setting a Mouse Trap for Content Creators (286)

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for bait, and then get caught in a trap.

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June 14, 2021

Zig When Everyone Else is Zagging (284)

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media.

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June 7, 2021

Need Content Ideas? Here's 10 Strategies (282)

Content ideas come from many ideas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.

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May 24, 2021

One Sure Way to Cut through the Clutter (279)

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way.

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April 12, 2021

6 Incredible Exit Strategies from Content Creators (273)

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepreneurs that will help you create your own exit plan.

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April 5, 2021

The Rise of the Content Entrepreneur (272)

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrepreneurship today are content entrepreneurs.

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March 29, 2021

Are Creator Coins a Thing for Content Entrepreneurs? (271)

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future for content creators.

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Feb. 1, 2021

Do What You Say You Are Going to Do (263)

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date.

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Jan. 4, 2021

Make Sure Your 2021 Goals Include Numbers (259)

Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number.

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Dec. 21, 2020

257: 9 Success Strategies for 2021

Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever.

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Dec. 14, 2020

256: Do this One Thing to Prepare for Next Year

Creating a content mission statement for every one of your original content channels is not just a nice thing to do for may just be the most important strategic activity you could do.

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