Planning/Goal-Setting Episodes

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well.

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. Today’s show sponsored by Evan Kirstel the Techfluencer w/ 500K+ social media followers specializing in Enterprise Tech, B2B So…

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run.

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. The best marketing in the world once you make it happen.

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for bait, and then get caught in a trap.

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media.

Content ideas come from many ideas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way.

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepreneurs that will help you create your own exit plan.

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrepreneurship today are content entrepreneurs.

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future for content creators.

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date.

Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number.

Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever.

Creating a content mission statement for every one of your original content channels is not just a nice thing to do for 2021...it may just be the most important strategic activity you could do.

Joe discusses four key strategies he's thinking about for 2021, including buying media properties, killing social media channels, focusing on the email newsletter and...investing in Bitcoin.

Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.

I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to make money during this economic crisis.

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and personal life?

Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single. Time.

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, building one base and creating more lines of revenue.

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out which balls you should drop.

One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change your stars.