Sept. 29, 2015

Episode 88: Heading Into The Trough of Disillusionment

Episode 88: Heading Into The Trough of Disillusionment

Joe Pulizzi Breaks Down How Content Marketing's Adoption Works Within The Hype Cycle


Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc., Joe Pulizzi breaks down where content marketing as a practice and industry falls today within the Hype Cycle and why this can be an opportunity for those that build a strategy and keep to a plan.