June 23, 2015
Episode 60: Building An Audience Persona Now
Joe Pulizzi Reminds You: Don't Build Content For You, Make Sure You Are Building It For Your Audience
Often businsss owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode of Content Inc. Joe Pulizzi addresses the need to take time to build out audience personas before you get too far down the content marketing road. He shares some important questions to be asking when developing your personas and reminds you that there may be a few personas to create along the way.
