May 19, 2015

Episode 50: Don't Get Seduced By the Dark Side of Social Media

Episode 50: Don't Get Seduced By the Dark Side of Social Media

Joe Pulizzi Breaks Down The Importance of Using Social Media To Drive Traffic To Your Owned Media

Social media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buying fans and followers. He encourages you to build your own media and use social media as a driver to what you can control, making raving fans along the way. Leverage social media. Don't let it control your marketing model.