May 11, 2015
Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy
Joe Pulizzi Discusses The History of The John Deere Content Marketing Process
Though the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been around for over 100 years. In this episode of Content Inc., Joe Pulizzi discusses how John Deere has been in the Content Inc. strategy game since 1895 and how, still today, provide content that is valuable to farmers around the globe.
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