April 27, 2015

Episode 43: You Must Set An Audience Goal First

Episode 43: You Must Set An Audience Goal First

All Other Goals Mean Nothing If You Don't Have A Loyal Audience For Your Content


In this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in their top list of goals for the year. Joe implores you to reconsider and start with goals around building lists and subscribers so that you have an audience in which to share content and build some sort of engagement.