April 14, 2015

Episode 40: Setting The Best of Breed Goal

Episode 40: Setting The Best of Breed Goal

Joe Pulizzi Explains Why Good Content Is Not Enough


If you are not striving to be the 'go to' resource in your niche, you are settling. In this episode of Content Inc., Joe Pulizzi shares why setting your BHAG (Big Hairy Audacious Goal) around your content is critical for success in today's content driven business world. Find out the four elements that you need to cover when setting your best of breed goals with your content strategy.