April 7, 2015

Episode 38: Why Audience Focus Makes All The Difference

Episode 38: Why Audience Focus Makes All The Difference

Joe Pulizzi Discusses Why Understanding Your Audience Is Critical For Content Inc.


Understanding who your audience is when it comes to content creation is critical. Your content can be great, but who you are writing it for provides the context in which you will actually create it. In this episode of Content Inc., Joe Pulizzi breaks down the importance of this context and how understanding the information needs of your audience can make all the difference.