Feb. 16, 2015
Episode 23: There Are No Overnight Successes: Social Media Examiner Origin Story {with Michael Stelzner}
Guest: Michael Stelzner, Social Media Examiner
The old adage of the overnight success is very often, if not always a myth. There are many twists, turns and lessons that take place over the course of months and years to make a successful company become a success. In this episode of Content Inc., Joe Pulizzi has Michael Stelzner share his origin story for Social Media Examiner. Hear how Michael took lessons learned from a previous business to pivot at the right time and build a Content Inc. company around social media.
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