Content Inc. with Joe Pulizzi
An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach.
Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.